DHSpatch Marketing & Branding Template

The DHSPatch Marketing and Branding package was created for Chief Procurement Officers publications to the DHS networks. 

The Homeland Security Acquisition Institute (HSAI) and Acquisition Professional Career Program (APCP) wanted updated brand elements created for their internal communications and external publications to improve their awareness, positioning, and recognition.

As Lead Designer, I consulted with key stakeholders to create and develop logotype concepts, style guide, communication strategy, and layouts for publications that were consistent with their marketing plan and overall intentions for their brand. I adjusted their Newsletter publication for quarterly distribution, created new layouts and templates, and worked with copywriters to improve content composition based on user behavior.

Newsletters were presented quarterly distributed by the Chief Procurements Officers office on DHS internal networks.