Cashpot Mobile App Branding Packaging Kit & UI/UX mobile designs

Cashpot is a tech startup company launching a p2p mobile app that was created to start digital money pots to share amongst friends or groups.

Cashpot requested the creation and development of a branding packaging kit and UX/UI mobile app design for a target audience of 18 to 40-year-old payment mobile app users globally. 

As the Art Director, I consulted with the CEO and COO to communicate the functionality of the brand and did market research to establish the design and branding strategy. Once established, I conceptualized and developed all brand assets including user interface elements like logotypes, typeface, color palette, slogan, etc. Once the brand concept was developed, I created UX screens and wire frames for app development.

I provided all branding and design elements before deadlines which was used to secure funding for the startup which is planning to launch and roll out mobile app in 2021.