Army Marketing and Branding

The Army Marketing and Research Group (AMRG) produces marketing digital and print solutions for the Army including brand identity materials. 

The Army requested development of externally targeted publications that were consistent with their current branding style guide to be created and updated for distribution to recruitment agencies. 

As the lead designer, I developed and updated concepts around their style guidelines. I coordinated with key stakeholders including AMRG leads to ensure content used proper stock photo imagery and consistent typography. I also worked on numerous Army sponsored publications including tough mudder races, Army All American Bowl, Army commercials and retirement ceremonies that needed Army branding materials.

Publications were delivered to recruitment headquarters and engagements nationally to be used at Army conferences and fairs.